Purina Brand was offered a free spot in a Meta ran an initiative called "Reels Race". Purina along with 5 other selected brands, competed by creating Reels to test the performance on the platform. My role in this project was to film, edit, and brand for best social practices. Campaign went live on Meta end of summer 2023.
Purina runs a large campaign initiative every October in support of Domestic Violence Awareness Month and the Purple Leash project which provides pet-friendly spaces for victims of domestic abuse. This year, Purina decided to partner with Meta and utilize the new AI bot interface to set up an easy chat system as a way for others to learn more about the initiative. My role in this campaign was to create the paid social content creative as well as the bot interface creative.
Purple Leash Project 2023 - Meta paid digital content to promote bot interface option.
Purina Whole Cat Care - Pinterest exclusive campaign.